Mohamed Mya | Creative Portfolio

Morocco's World Cup Triumph

Morocco’s World Cup Triumph is a bold visual celebration of Morocco’s historic 2022 FIFA World Cup journey. It transforms national pride into striking digital campaigns, motion graphics, and merchandising that capture the spirit, passion, and unity of a nation inspired by football’s power to unite.

Client

frmf

Advertising | Merchandising

Product Duration

3 - 4 Weeks

PROBLEM

Morocco’s historic 2022 FIFA World Cup journey was a monumental achievement that united a nation and captured the hearts of football fans worldwide. However, there is a need for a powerful visual narrative to celebrate this legacy, amplify national pride, and ensure the moment resonates across digital and physical spaces.

INSIGHT

Football is more than a sport in Morocco—it’s a cultural heartbeat. The 2022 World Cup performance was not just a series of matches; it was a moment of national pride and a testament to resilience and unity. Capturing this triumph visually can immortalize the journey and strengthen its emotional connection with fans.

SOLUTION

This dynamic project brings Morocco’s historic World Cup run to life through a stunning series of digital and experimental visuals. Designed to evoke the intensity, passion, and triumph of the tournament, the project leverages modern design techniques to engage audiences on social media and through immersive displays in Moroccan cities.

Walls of Victory

A vibrant series of murals splashed across Morocco’s streets. Each wall becomes a living canvas of World Cup legacy— bold, loud, and impossible to ignore — turning everyday corners into monuments of national pride.

culture through the kit

A reimagined Moroccan jersey brought to life through player visuals. Each kit blends tradition with modern design — bold symbols of national pride ready to inspire the next generation on and off the pitch.