Mohamed Mya | Creative Portfolio

Il Diavolo è in agguato a Milano

Il Diavolo è in agguato a Milano is a concept branding project that redefines AC Milan’s visual universe through bold design, collectible merchandise, and elevated fan experiences.

Client

AC Milan (concept)

Branding | Editorial

Product Duration

3 - 4 Weeks

PROBLEM

AC Milan’s iconic legacy deserves a bold revival that resonates with modern fans while staying true to the club’s proud heritage. The challenge lies in bridging tradition and innovation to engage loyal supporters and attract a new generation of Rossoneri enthusiasts.

INSIGHT

AC Milan is more than just a football club—it’s a symbol of Milanese culture, pride, and fierce determination. Fans crave a connection to this legacy, but they also want a modern, cutting-edge experience that reflects their passion for both the game and the city.

SOLUTION

Introduce a groundbreaking AC Milan concept project that reimagines the club’s identity through a new jersey, exclusive merchandise, and a one-of-a-kind EA FC edition. This initiative celebrates the Rossoneri’s storied past while embracing the future with innovative designs and immersive experiences.

THE DEVIL WEARS MILAN

A fearless reimagining of the Rossoneri jersey. Bold diagonal cuts echo the club’s relentless drive, while tonal black-on-black textures nod to Milan’s fashion-forward identity. This is more than a kit—it’s a statement of intent.

Il Diavolo Enters the Game.

A special edition EA FC disc release celebrating AC Milan’s legacy in the digital arena. Featuring a custom-designed slipcover, matte textures, and metallic ink finishes—the devil never looked so good on your console shelf.

what the devil wears Daily.

A minimalist AC Milan tee designed for everyday life beyond the stadium. Subtle club insignia, refined cuts, and premium cotton make it a staple for Rossoneri faithful who carry their pride from the streets of Milano to anywhere in the world.

The Devil Takes the City.

Pop-up murals, midnight wheatpastes, and unexpected street projections disrupt daily life across Milan’s hidden corners. These surprise stunts blur the line between club and city — reminding fans that AC Milan’s spirit prowls the streets long after the final whistle.

Postmark the legacy.

A series of commemorative AC Milan stamps designed to travel the world. Each mark carries a piece of the club’s legacy — tiny but powerful symbols that spread Rossoneri pride.