Metro Metro

Metro Metro

Metro Metro

A bold revival of Montreal’s iconic urban music festival, Metro Metro 2025 reclaims its status as a cultural force by transforming into an immersive, multi-sensory celebration of hip-hop, rap, and electronic music. Through striking branding, editorial content, engaging newsletters, and seamless ticketing, the festival will connect with a new generation of fans craving an electrifying urban cultural experience that goes far beyond the stage.

A bold revival of Montreal’s iconic urban music festival, Metro Metro 2025 reclaims its status as a cultural force by transforming into an immersive, multi-sensory celebration of hip-hop, rap, and electronic music. Through striking branding, editorial content, engaging newsletters, and seamless ticketing, the festival will connect with a new generation of fans craving an electrifying urban cultural experience that goes far beyond the stage.

A bold revival of Montreal’s iconic urban music festival, Metro Metro 2025 reclaims its status as a cultural force by transforming into an immersive, multi-sensory celebration of hip-hop, rap, and electronic music. Through striking branding, editorial content, engaging newsletters, and seamless ticketing, the festival will connect with a new generation of fans craving an electrifying urban cultural experience that goes far beyond the stage.

Riders
Riders
Riders

Client

Metro Metro

Category

Branding | Editorial | Newsletter | Ticketing

Product Duration

3 - 4 Weeks
PROBLEM
PROBLEM
PROBLEM

Metro Metro, once Montreal’s premier urban music festival, has lost momentum after ceasing operations due to past challenges. The festival needs to reignite its connection with audiences and rebuild its reputation as the ultimate celebration of hip-hop, rap, and electronic music.

INSIGHT
INSIGHT
INSIGHT

The audience craves more than just music—they want a cultural experience that reflects their energy, creativity, and passion. Metro Metro’s return isn’t just about performances; it’s about reclaiming its place as a cultural phenomenon that brings people together.



Rainy Ride
Rainy Ride
Rainy Ride
SOLUTION
SOLUTION
SOLUTION

Reimagine Metro Metro 2025 as not just a comeback, but a reinvention. Build a festival that transcends music by creating a fully immersive, multi-sensory experience that blends bold visuals, cutting-edge technology, and a celebration of urban culture.

Yung Lean Takes Over Montréal
Yung Lean Takes Over Montréal
Yung Lean Takes Over Montréal

This piece transforms a city wall into an oversized tribute to Yung Lean’s cult status and the raw mood he brings to Metro Metro 2025. Part urban art, part living billboard, it fuses street culture with the festival’s rebellious spirit—turning Montréal’s concrete into a canvas for vaporwave nostalgia and Sadboy energy.

Posters across Montréal
Posters across Montréal
Posters across Montréal

This poster series turns the city into a mediumfor Metro Metro 2025, blending bold typographic gestures with refined editorial layouts that echo the festival’s dual spirit of raw urban energy and high design. Placed in Montréal’s bustling streets, these posters announce the lineup, build anticipation, and invite passersby to join the movement with a simple scan.

This poster series turns the city into a mediumfor Metro Metro 2025, blending bold typographic gestures with refined editorial layouts that echo the festival’s dual spirit of raw urban energy and high design. Placed in Montréal’s bustling streets, these posters announce the lineup, build anticipation, and invite passersby to join the movement with a simple scan.

This poster series turns the city into a mediumfor Metro Metro 2025, blending bold typographic gestures with refined editorial layouts that echo the festival’s dual spirit of raw urban energy and high design. Placed in Montréal’s bustling streets, these posters announce the lineup, build anticipation, and invite passersby to join the movement with a simple scan.

The newsletter: Lineup, Tickets, Merch
The newsletter: Lineup, Tickets, Merch
The newsletter: Lineup, Tickets, Merch

This email newsletter connects Metro Metro 2025 directly to its core fans—delivering the lineup, early ticket access, and exclusive merch drops straight to their inboxes. Balancing bold festival visuals with luxury-inspired typography, it transforms a simple mailout into a hype-building editorial moment.

This email newsletter connects Metro Metro 2025 directly to its core fans—delivering the lineup, early ticket access, and exclusive merch drops straight to their inboxes. Balancing bold festival visuals with luxury-inspired typography, it transforms a simple mailout into a hype-building editorial moment.

This email newsletter connects Metro Metro 2025 directly to its core fans—delivering the lineup, early ticket access, and exclusive merch drops straight to their inboxes. Balancing bold festival visuals with luxury-inspired typography, it transforms a simple mailout into a hype-building editorial moment.

MERCH DROP
MERCH DROP
MERCH DROP

This collection redefines festival merch as collectible culture. From a throwback cassette that nods to hip-hop’s analog roots to a timeless beanie and signature tee, each piece carries the bold Metro Metro mark—blending streetwear attitude with archival nostalgia. More than souvenirs, these items are wearable statements that let fans rep the festival’s energy year-round. Designed for those who know that music isn’t just heard, it’s lived, worn, and kept alive one drop at a time.

This collection redefines festival merch as collectible culture. From a throwback cassette that nods to hip-hop’s analog roots to a timeless beanie and signature tee, each piece carries the bold Metro Metro mark—blending streetwear attitude with archival nostalgia. More than souvenirs, these items are wearable statements that let fans rep the festival’s energy year-round. Designed for those who know that music isn’t just heard, it’s lived, worn, and kept alive one drop at a time.

This collection redefines festival merch as collectible culture. From a throwback cassette that nods to hip-hop’s analog roots to a timeless beanie and signature tee, each piece carries the bold Metro Metro mark—blending streetwear attitude with archival nostalgia. More than souvenirs, these items are wearable statements that let fans rep the festival’s energy year-round. Designed for those who know that music isn’t just heard, it’s lived, worn, and kept alive one drop at a time.

  • More Works More Works

Let'S WORK

TOGETHER

BASED IN canada,

born in morocco.

DIgital Designer
+ creative mind

I’m Mohamed, a passionate 24-year-old creative dedicated to pushing the boundaries of design and bringing fresh ideas to life. With love for visual storytelling, I enjoy exploring various creative fields, from motion graphics to production.

Let'S WORK

TOGETHER

BASED IN canada,

born in morocco.

DIgital Designer
+ creative mind

I’m Mohamed, a passionate 24-year-old creative dedicated to pushing the boundaries of design and bringing fresh ideas to life. With love for visual storytelling, I enjoy exploring various creative fields, from motion graphics to production.

Let'S WORK

TOGETHER

BASED IN USA, I AM AN INNOVATIVE DESIGNER AND DIGITAL ARTIST. MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN IS EVIDENT IN MY WORK.

Let'S WORK

TOGETHER

BASED IN canada,

born in morocco.

DIgital Designer
+ creative mind

BASED IN USA, I AM AN INNOVATIVE DESIGNER AND DIGITAL ARTIST. MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN IS EVIDENT IN MY WORK.