Client
EA SPORTS FC
Category
UI/UX | Advertising | Social Media | Motion
Product Duration
3 - 4 Weeks
In a world obsessed with player stats and meta ratings, EA FC needed a bold campaign to remind fans that football is more than numbers — it’s heart, grit, and moments that defy the scoreboard.
True fans know: a 99 rating means nothing without passion. Football lives beyond the data — in the streets, in the chaos, in the players who make you feel something. Think Fifa 14 Gervinho with 93 Pace.
A disruptive visual campaign that flips the script on ratings. Raw graphics, glitch textures, and modular typography collide with authentic player moments — turning stats into statements. This is where football culture breaks free from numbers and lives in the real world.
The old card UI scattered stats with no hierarchy — this concept rebuilds the Ultimate Team card with balanced symmetry, tighter grids, and a cleaner visual flow that makes every rating feel intentional. Better structure, stronger impact, more confidence on every card.
