Client
EA SPORTS FC (concept)
Category
UI/UX | Advertising | Social Media | Motion
Product Duration
3 - 4 Weeks
In a world obsessed with player stats and meta ratings, EA FC needed a bold campaign to remind fans that football is more than numbers.
True fans know: a 99 rating means nothing without passion. Think Fifa 14 Gervinho.
A disruptive visual campaign that flips the script on ratings. Raw graphics, glitch textures, and modular typography collide with authentic player moments: turning stats into statements. This is where football culture breaks free from numbers and lives in the real world.
The old card UI scattered stats with no hierarchy, this concept rebuilds the Ultimate Team card with balanced symmetry, tighter grids, and a cleaner visual flow that makes every rating feel intentional. Better structure, stronger impact, more confidence on every card.
